BrightSpec Blog

Discover Molecular Rotational Resonance in Action at AnalyticaUSA

Written by Kate Marcus | Aug 28, 2025 4:16:05 PM

This September, the global analytical community gathers in Columbus, Ohio, for the first-ever U.S. edition of Analytica, the leading international trade fair for laboratory technology, analysis, and biotechnology. For decades, Analytica has been the stage where groundbreaking innovations are introduced — and now, the show is making its U.S. debut.

 

As part of the special Live Lab showcase, BrightSpec will demonstrate the power of its spectraMRR™ platform — the world’s first and only commercial instrument powered by Molecular Rotational Resonance (MRR) spectroscopy. Live Lab is designed to bring analytical techniques to life, giving attendees a chance to see cutting-edge science in action, right on the show floor.

BrightSpec will be running live demos at the Live Lab every day at the conference. If you want to get in touch with us to schedule a private demo, fill out the form below!

  • Demo 1: Simply distinguish menthone isomers for flavor precision with no chromatography.
    Discover how spectraMRR pinpoints flavor-relevant isomers in real time, eliminating the need for chromatography and simplifying analysis.

  • Demo 2: Confidently identify the structural differences in molecules that impact drug performance.
    See how MRR spectroscopy reveals subtle but critical molecular features that affect drug efficacy and safety.

Whether you work in pharma, consumer goods, or chemical analysis, these demonstrations will show you how MRR spectroscopy opens new possibilities for rapid, precise, and separation-free molecular insights.

Join us at Analytica USA Live Lab to experience the future of molecular analysis firsthand.