Molecular Rotational Resonance (MRR): A Powerful Technique for Industrial Chemistry

As analytical laboratories seek faster and more selective ways to characterize complex mixtures, impurities, and chiral compounds, molecular rotational resonance (MRR) is emerging as a powerful complement to traditional techniques such as GC, MS, NMR, and IR.

Watch this webinar to:

• Discover why BASF considers MRR a valuable addition to the modern analytical laboratory.

• Learn how MRR provides orthogonal molecular structure information that complements MS, NMR, IR, and chromatographic methods.

• Explore real-world applications for gas analysis, impurity identification, and quantitative mixture analysis.

• See how MRR distinguishes challenging isomers and stereoisomers that can be difficult to resolve with conventional techniques.

• Understand how MRR enables simultaneous determination of chemical purity and optical purity without chromatographic separation.

• Examine industrial case studies involving structure elucidation, impurity profiling, and chiral compound characterization.

• Learn how MRR can accelerate analytical workflows while providing highly selective and reliable results.

Click the Play button to watch now. Next, click the Fullscreen icon in the bottom-right corner for a full-screen view.